On July 1st, 2002, H.J. Unkel Co., Ltd. consigned the National Paint & Coatings Industrial Center to hold Coatings Natural Ageing, Artificial accelerated Ageing and Weather Resistance Technical Conference. After the conference, journalists of www.asiacoat.com interviewed the Sales Director Li Jiande about H.J. Unkel’s international agent and market prospect.

Q: Could you introduce the general development of your company?

A: In the recent years, many face coat companies, supervision organizations and application corporations have known Q-panel weatherometer surrogated by H.J. Unkel, especially QUV. There are 80 years since the foundation of H.J. Unkel. It was founded in Shanghai in 1925, moved to Hongkong in 1949, set up office in Shanghai in 1987, set up the 2nd office in Guangdong in 1990 and set up H.J. Unkel (Shanghai) International Co., Ltd. in bonded district, Waigao Gridge, Pudong lately. In the present, it has 10 offices and 1 branch company in Asia.

Q: According to your publicity materials, apart from equipment and apparatus, you also sell chemical products. Have you begun your agent of chemical products?

A: Actually, the operation of chemical products was bigger than of equipment in last years. But along with the economic development of China, chemical corporations extend their production and they need higher quality, so they need more advanced equipment. That’s the reason of the raise of our equipment portfolio and now it develops synchronously with chemical products.

Q: How to exploit the market successfully as an agent company? Are you satisfied with the present station of your company or do you have any new action in future?

A: The operation of agent company has included information service, technical service and after-sale service, instead of simplex in-and-out. Our operation mind is to provide products from international well-known corporations and the most professional service. However, the products should be understood by customers firstly, which would recur to media. We attach importance to cooperate with the National Paint & Coatings Industrial Information Center, take part in the International Exhibition for Coatings and Printing Inks every year and Annual Coatings Conference, set up net links and exert media advantage sufficiently. Secondly, we communicate and cooperate technically with our customers and potential customers such as this meeting. Thirdly, we will improve our service, hold technical training and found maintaining groups. By right of these advantages, we become successful in market.

The present operation of our company is in order, but we will not settle for the status. We are confident with China’s market prospect by right of our several years operating experiences and nice development opportunity in the present China. We’ll increase propagandizing power and establish the sales network. Recently, we’ll set up more offices in Tianjin and Beijing.

Q: How do you think about the function of net?

A: www.asiacoat.com is a professional web with strong pertinence, broad coverage and great influence, and it combines with exhibitions quite well. I hope your web could become better and better.