Conform the corporation to fit market demand

Schlenk Corporation was founded in 1879 by Carl Schlenk. At first it only produced copper gold powder and flake metal and produced aluminum powder since 1892. At present, the application fields of its products include industrial coatings, painting ink, plastic, architectural materials (air blown concrete) and cracker. According to statistic, the annual automotive production in 1999 was 40 million and more than 70% used metal paint. Due to the quick increase of aluminum powder used in automotive coatings, the corporation adjusted product structure in 1999. It separated into two corporations to produce metal powder and metal foil to meet the market demand.

Exert the self-advantage, and insure quality

Compared the global metal pigments corporations, the unique advantage of Schlenk is that it provides raw material itself, which could insure the quality of raw material and insure the final products. On the other hand, Metal Powder Division in 1993 and Metal Foil Powder passed DIN EN ISO 9001 authentication and established quality management system. Except quality standard, it also enforces maintain and safe standard.

Exploit environmental protective products, and form characteristic product series

Exploit environmental protective product is the inevitable trend in 21st century. In coatings industry, powder coatings, aqueous coatings and UV cure coatings stand for the development direction. The aluminum argentine powder produced by Schlenk can be use in these coatings except solvent-based coatings. Besides, it also exploits aluminum powder used in coil coatings of coil painting, which is an environmental protective painting technology. Among the big metal pigment corporations, Schlenk is famous for its characteristic environmental protective products.

Establish communication with customer, and satisfy their requirement

For Schlenk, the target of holding technical seminar or conference is to communicate with customers face to face, but not to publicize its own products intentionally. The seminar provided a loose and harmonious communication, which could know what the customers need and received useful information to offer circumspect and timely services. These services included analyzing and discussing the uncertainty during application to induct customers to choose proper technology and products, and also providing the raw material and technical support that customers need when they improved technical standard. By this chance, the corporation not only knew the application instance, but also received valuable information for exploiting new products. The most important was that it enhanced the mutual reliance and companionship, which made the product selling into a humanized communication.

Exploit Asia market, and establish global sales network

Since the foundation of Schlenk, it set up 8 production bases in German and Europe, and among which 4 are in German and other 4 are separately in France, Italy, Czech and Slovenia. Besides, the corporation also has many branch organizations all around the world. To exert the Asian market, Schlenk set up Schlenk (Asia) Co., Ltd. in Hongkong and had entered China since 1970s. Although the share of metal pigments was fewer than other metal pigments producers, Schlenk has unique advantage in ink, plastics and air blown concrete. Along with the rapid increase of need in Chinese market, the sales volume has speeded up since last year, which due to the increasing good graces of products from Schlenk. In order to offer better service for Chinese customers, it set up technical service center in Shanghai.

Just because of its increasingly developed market and improved technology, Schlenk can provide high quality products the market need.