General color paste and the relevant tinting technology not only can be applied in the color tinting in plant batch production, but also can be conveniently used in the coatings package barrel. Its invention simplified the art and crafts of the process of multicolor coatings, avoided the trouble of tinting of colors time and again, and increased the work efficiency of tinting worker and production equipment, especially to middle and small requirements of color coatings. By this way it could precisely produce according to the quantity of customers demands, avoiding the economic lost of repeatedly tinting, making sure the accuracy and repeatability of color coatings. Therefore, they can meet with the demands of plentiful color for coatings of customers, meanwhile improve the service quality level and intensify the competitive ability of coating manufacturers.

CPS COLOR is a global famous supplier of general pastes, tinting equipments, relevant tinting technology, and color display materials. National Paint & Coatings Information Center recently called on CPS COLOR Vice director of Asian business Mr. Siom Laitala and CPS Paste (shanghai) Co., Ltd. General manager Mr. Wilson Wang.

A: Please introduce the brief development history of CPS COLOR.

Siom：In 2000, when Finland largest national chemical group Kemira Group reshuffled, Tikkurila tinting system corporation separated from the Group and formally changed name as CPS Color corporation. In 2002, CPS Color corporation merged famous tinting equipment manufacturer----Corob corporation. Thus , the company became the only one capable to supply all components of a tinting system, which includes color pastes, tinting equipments, mixing machines, color manage and design software, color displaying materials, technical supply and consultation, and turned into one of the leading suppliers of global tinting system. At present, the company color paste factory is distributed in Finland, Netherlands, Australia, China and north America. The equipment factory is located in Italy, Finland, and India, and filiales has spread all over the world 20 countries and regions. In March of 1997, the CPS Color set up the first agency and technical service center in China, symbolizing the beginning of operation in Chinese market. In 2001, the corporation established a color paste factory in Shanghai Xinzhuang industry zone, which is one of the factories with biggest capacity of monomer color paste in the globe manufacturers. The tenet of CPS Color is to supply repeatable, precise, visible and technical global solutions for the demands of high quality color in coatings industry.

A: what’s the feature of CPS Color paste and Corob tinting machine? How about the market at present?

Siom：CPS color pastes have extensive applications including decorative coatings, leather coatings and plastic coatings and so on. At present our company is mainly promoting the color pastes for decorative coatings. Aimed at coating types for different applications, CPS color pastes have many types including general, water-borne, solvent based and so on. The biggest advantage of CPS tinting system is integration. The CPS products include all components buildup of a whole tinting system, such as color paste, color card, software, color concoction machine, mixer, and consultation service, in which CPS subordinate Corob is one of the two biggest world brand tinting equipments, and could supply for the customers various automotive color concoction machine and mixing machine accord to the requirement.
Corob equipments have polish design, excellent infusing precision and repetition, sufficiently guaranteed precise and reliable color concoction operation, and have simple and rapid maintenance. Corob equipments possess absolute advantage in European market, and in Asian market especially in India also occupy a majority share, and have been extensively used in different scale tinting systems such as retail shops, big markets, warehouses and big factory assembly lines.

A: Could you talk about the development target for CPS in Chinese market in 2005?

Wilson：2005 is an important year for CPS in Chinese market. The objective is firstly the deepening of sales network, and the company will further integrate the sales net in Chinese market, mainly in the regions of east China , south China and north China, meanwhile vigorously exploit middle south, south west and north west market. Secondly to sanity the technical service network, the aim is to make Shanghai as the center of Chinese technical service; at the same time set up authorized cooperative laboratory together with distributors in the regions such as Guangzhou, Fuzhou, Beijing and Shenyang. Finally to intensify color draw strategy in market terminal, the company will invite international color experts, members in European popular color committee, experts in Changzhou paint & coatings research Institute and other relevant experts to hold Chinese color marketing symposium.

A: Did CPS promote any new products recently?

Wilson：since 1997 CPS Color make its bow to Chinese market, it has continually issued new product series adapted to local markets. For example as long as remaining the previous Monicolor A series decorative general color paste and solvent-based Dema color paste, considering the cost, meanwhile timely exploited Monicolor DW series color paste aimed at China and Asian market, which both cared for the requirements of economical of factory tinting and agility of far distance tinting. This water-borne color pastes have pigment concentration far higher than common pastes, effectively decreased the final cost. the biggest feature of the paste is having respectively independent internal and external formulas, thus could simultaneously meet with the requirements of economical of internal wall and weather resistance of external wall.Recently, our company issued Hydrasperse TM series high concentration color pastes, which could be used extensively in the tinting of water-borne systems, and have excellent wetting and dispersion properties, good compatibility with other base paint products, good storage property, low VOC, less charging amount, low cost, and excellent color fastness. Local production and reasonable price system make the products have more comprehensive competition.

A: How CPS looks on the foreground of Chinese paint market?

Siom：Along with the carrying on of Beijing Olympic games in 2008, Shanghai world meetings in 2010 and the West Development, and construction of Olympic infrastructure and city construction and dwelling houses building, the Chinese decorative industry enters a golden full speed developing stage. According to incomplete statistics, the output of Chinese architecture decorative coatings is about 812.4 thousand tons (Editor note: the data of national statistic Bureau is 1130 thousand ton), the average consuming amount hasn’t reached 1 kilogram. Compared with developed countries such as the US, Japan and western Europe, the distance is more than ten times. The developing potential of market is huge. Color as the coating’s soul, the competition will inevitably be pricked up step by step. Nobody could avoid. The proportion of traditional products with color concocted beforehand in whole market will become less and less. The demand for color of terminal customers will increase rapidly. The coating brands which can not offer on spot service will be deemed to “low class brand”. The distributors / franchisers have even more desires to the color tinting. Not to supply tinting service is difficult to ensure the fidelity of the distributors / franchisers. The supply of individual color makes the coating corporation to avoid unreasonable competition in going all out for hiding property, price and brokerage. Long term profit only relies on the base coat which has high additional profit concocted the color in retail shop.

Because of this, CPS COLOR will carry out the mission of “professional assistant for color making”, helping various corporations to win the color game in tinting system. Along with CPS COLOR formally put in to production in Shanghai in the end of 2002, now CPS COLOR can make comprehensive tinting solutions according to the requirements of various paint corporations no matter dealing with the color tinting in factory, in warehouse or in retail shop. And local production, international high standard quality controlling standard, will of course make us be more competitive in color sales of the coatings industry.