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Characteristics Of China’s Paint & Coatings Industry

2005-3

    There are 4 main characteristics of our coatings industry: quicken of development, exalt of company centralization, advance of technical creation ability and buildup of brand consciousness.

    The total turnout of 2004 is 2.9811 million tons, increasing by 17.14%. Most coatings production still concentrates in Yangzi River Delta, Pearl River Delta and Area around Bohai Sea.

    In recent years, recombination and consolidation of coatings corporations often happen, especially in 2004. At the end of 2004, Xiangjiang Co. completely purchased Zhengzhou Twin-Tower, which was the biggest consolidation in our coatings industry. At the same time, since continuous markup of feedstock and increase of competition, many small-scale corporations closed down one after another, and coatings market becomes more centralized. The top 3 coatings corporations take up 49.16% of the whole market share.

    As for the technology, corporations begin to create new technologies. There are more and more R & D centers and training centers all over the country.

    At present, more and more coatings corporations pay much attention to brand strategy. Building their own brands according their own characters has accepted obvious effects, which has positive influences on brand image of our coatings industry.






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